Hey there change agents,

I’ve noticed that greenwashing headlines have started to feel a little predictable. Company makes a big environmental claim, someone calls it out, reputation takes a hit.

So when a case lands that's a bit more nuanced than that, it’s worth calling out. Last year, Apple was sued over its "carbon neutral" Apple Watch marketing by buyers who believed the carbon credits behind the claim didn't add up. Last month, a U.S. district judge dismissed the case, finding Apple had acted in good faith and, importantly, “without intent to deceive”.

This isn't a story about Apple getting away with something. It's a useful data point in a more nuanced conversation: what separates a sustainability claim that's imperfect or methodologically contested from one that's designed to mislead?

With regulations so on-again/off-again, it’s falling on courts to draw that line. And understanding where that line falls is increasingly important for anyone guiding how their organizations are showing up around sustainability.

We dug into this case in the most recent cohort of our Sustainability Communications Reset — and it got particularly rich when a participant with firsthand Apple experience started adding context the press coverage skips over.

The course is built for exactly this: tracking how the regulatory, legal and cultural landscape around sustainability communications is evolving and working out what it means for our actual practice. We update the curriculum regularly as new cases are decided and new regulations pass (and yes, this ruling will be on the next agenda).

We just opened doors to our next cohort in April. I invite you to join us!

✌️

Founder, Reconsidered

---

Registration is open for the April cohort of The Sustainability Communications Reset! If you’re looking for support navigating the sustainability communications landscape in 2026, we’ve built a fast, fun and engaging format to help fill in the gaps. Nearly 70 sustainability professionals have gone through the program so far — and 95% shared they felt the program was a great value (and would recommend it to a friend).

JOIN THE APRIL COHORT 👉

---

March’s Hot Topic in the Change Hub is one of the most important (and underrated) change agents skills: Project Management. On the agenda, we’ve got a live webinar on Project Management for Non-Project Managers featuring systems and operations consultant Kacie Brennell and loads more. If you want to join a supportive network of sustainable business professionals eager to help you set *and* meet your goals, we’ve got a spot for you in the Change Hub.

JOIN THE CHANGE HUB 👉

---

⌚️ Apple Prevails in U.S. Greenwashing Suit Over 'Carbon Neutral' Claims — Trellis

A year after seven Apple Watch buyers sued over the company's "carbon neutral" marketing, a federal judge dismissed the case, finding Apple acted in good faith, not with intent to deceive. The EDF's decision to file an amicus brief on Apple's behalf was unprecedented, and their reasoning matters: a ruling against Apple, they argued, would discourage companies from investing in voluntary carbon markets altogether. For sustainability communicators, the takeaway isn't that carbon neutral claims are now safe territory — it's that due diligence, third-party verification and substantiation are what make them defensible. (6 minutes)

---

🤖 How Anthropic Became the Most Disruptive Company in the World — Time

In case you missed it: a few weeks ago, Anthropic held its line on AI safety, lost a $200M Pentagon contract, got labeled a national security threat… and simultaneously watched Claude downloads skyrocket as consumers showed their support in a mass exodus from OpenAI’s ChatGPT. The real tension isn't values vs. profit — it's the risk of poking the bear vs. the reputational risk of being seen to cave. Neither has won out yet, and the legal battle just announced will be worth watching closely by anyone navigating corporate values under political pressure. (12 minutes)

👉 TAKE ACTION: Claude has made it easy to migrate your memory data over from ChatGPT — if you've been thinking about switching, now's a pretty good time to make the move (it is *genuinely* awesome) (“genuinely” being a word Claude seems to love 😜).

---

🪧 Climate Deniers Expected More Resistance to Trump's Fossil Fuel Blitz — DeSmog/The Guardian

In recent remarks, climate denier Marc Morano says he's never seen so little resistance to a pro-fossil fuel agenda in 26 years of trying to dismantle climate policy. While that’s infuriating to hear… he isn’t wrong. The piece is a gut punch, but also oddly motivating. If the climate movement has “failed” as so many imply, what can we build in its place? (7 minutes)

---

🤐 Three Myths Fueling Companies' Icy Silence on Politics — MIT Sloan Management Review

If the DeSmog piece above is the diagnosis, here’s a piece of the prescription. Sustainability expert Andrew Winston names the three excuses corporate leaders are leaning on right now to justify going quiet — and then takes a sledgehammer to ‘em. 🔨 “We don’t engage in politics” (see: every lobbyist you employ). “Staying quiet reduces risk” (see: Target). "It's not our job" (or is it core to what it means to lead?). “Silence is a strategy,” he concludes. “But is it one we can afford?” (9 minutes)

---

🤣 A Guide for Brands That Have Recently Discovered Women — McSweeney's

This week’s issue was feeling heavvvvvvy… so I pulled this favorite from the archives in honor of International Women’s Day. Published in one of Reconsidered’s first editions back in 2017, it never fails to make me LOL. (3 minutes)

---

Brie Seferian is the Senior Manager, EPR North America at Mondelēz International and a member of the Reconsidered Change Hub. In this profile, she shares her (very) early interest in social impact, the formative experience that sparked her focus on circular economy and how her MBA drove her sustainability career pivot.

READ THE FULL INTERVIEW 👉

---

A few highlights from this week’s curation:

• ​Chipotle — Analyst, Sustainability (Newport Beach, California, U.S.)
• ​Macy's — Social Impact Intern (New York City)
• ​McDonald’s — Manager, Global Inclusion (London)
• ​Rainforest Alliance — Senior Product Manager (Amsterdam)
• ​The Estée Lauder Companies — Associate, Climate (New York City)

THIS WEEK'S JOBS CURATION 👉

---

📆 February 4 - April 15 — Freelance Foundations | 💻 Virtual | Group Program ​
Freelance Foundations, our new 10-week accelerator program for impact-focused independents, is in full swing! If you missed this cohort, you can join the waitlist to get notified when our next one begins.

📆 March 19 — Project Management for Non-Project Managers with Kacie Brennell | 💻 Virtual | For Change Hub Members ​
In this edition of our “Leadership Lounge” series, business systems and operations consultant Kacie Brennell will share simple ways to organize your work using tools you already have.

📆 March 26 — Let’s Debrief: GreenBiz 26 | 💻 Virtual | For Change Hub Members

In this member-to-member dialogue, we’ll compare notes on GreenBiz 26 and translate conference energy into practical takeaways for our day-to-day work.

---

⚡ Most clicked from the last issue… Resist and Unsubscribe Campaign — Professor Scott Galloway. You all were eager to tick your way down the unsubscribe list of tech companies seen as complicit in the Trump administration's immigration crackdown.

💻 Join Ren DeCherney and Holly Holton for Cradle to Cradle Products Innovation Institute’s ”How to be in sustainability when the vibes are off” webinar series — you’ll dig into why the vibes are off, get behind-the-scenes insights from experts and explore ways to harness your power. *

👯 In the Reconsidered LinkedIn group, our members are sharing career guides for impact professionals, webinars on AI’s environmental impact and in-person networking events. Join 21.7k+ of us here.

📣 * Partner Post. Amplifying mission-aligned opportunities is kind of our thing. Whether you’re hiring for a new role, looking to promote a project you’re working on, or hosting an event, book a Sponsored Post and we’ll help you get the word out.

---

We are an impact strategy + communications studio on a mission to help sustainable business leaders drive bigger, bolder, more sustainable change.

✅ Learn about our impact strategy and communications consultancy offerings

✅ Join our membership community for busy sustainable business professionals

✅ Bring us in to lead a training or talk

LEARN MORE 👉

---