Hello friends 👋
We have a new look! And a new website! And a new way of talking about what we do!
I'm so excited to introduce a new chapter for Reconsidered — one built around a sharper focus, a simpler business model and more spaciousness for the creativity and blue-sky thinking this work demands (and deserves).
Getting here required a lot of tough but necessary decisions over the past several months, many of which flew in the face of conventional (read: capitalistic) wisdom about what it means to grow a business. In the process, I had to get really honest with myself about what I want, what I value and what role I feel best suited to play in this moment of our movement. Questions that are easy to pose to clients but much harder to answer for yourself, turns out.
In the end, I felt inspired by the possibility of growing inward rather than outward. I embraced the gardening metaphor of pruning as a way of enabling more focused flourishing. And I kept coming back to the enduring wisdom of E.F. Schumacher's "Small Is Beautiful" philosophy — this time trying my hand at living it, not just agreeing with it on an intellectual level.
The result is a renewed focus as we enter our 9th year. We are narrowing down our offerings, including closing our beloved Change Hub membership community and sunsetting several of our trainings. We’ve gotten crystal clear on what we do (and what we don’t).
And what is that, exactly? At our core, we're a boutique strategic communications consultancy specialized in sustainability and social impact. Over nearly a decade, we’ve had the privilege of supporting global clients big and small, including Etsy, J.Crew Group, H&M, Tommy Hilfiger, EILEEN FISHER, Maybelline New York, Expedia, Mailchimp, Target, C&A, BESTSELLER, JACK & JONES, Sir Kensington's, New Belgium Brewing, Autodesk Foundation, Ashoka, Fashion for Good, Textile Exchange, Alliance for Water Stewardship and the UN Development Programme.
Our new website is designed to communicate that focus, as well as the unique skills, experience and point of view I bring to each project (because I'm not just the person selling the services; I'm also the person making them happen).
Check it out, poke around and if you'd like to learn more about how we might support your work, reach out and let’s talk (no hard sells, promise).
Jessica Marati Radparvar
Founder, Reconsidered
P.S. None of this would have come together without some exceptional humans in my corner. A huge thank you to Kelsey Hannon for bringing the new brand to life so beautifully; to Eleni Zervos for shepherding these shifts behind the scenes; to Jessica Lackey, whose business coaching helped me gather the data and the courage to make these decisions with confidence; to Susan Pohl for six years of wisdom and clarity as a leadership coach, mentor and friend; and my husband Dave for the patience, inspiration and extra caregiving hours in the final stretch. I'm grateful for you all. 🙏
What's On In Our World
👏 Congratulations to our clients New Belgium Brewing for the release of your 2025 Human Powered Business Report! We loved partnering with this pioneering mission-driven brewery as a strategic advisor and editor on this year’s report. FYI: we take on a limited number of impact reporting clients each season and we’re starting to fill our 2026 slate (yes, already). Check out our new Services page and reach out to learn about the different ways we scope this kind of work.
👋 We’re winding things down in our Change Hub membership community with “Endings” as our Hot Topic for May. With so much of our community in transitions of their own, we wanted to spend time collectively exploring how we can all be ending things better — jobs, initiatives, outdated ways of being. Our final member-only event is on May 28th — a Workshop on Endings As Openings — and the space closes down on May 31st.
✈️ I just confirmed my trip to Climate Week NYC! I’m so excited to reconnect with clients, collaborators and friends (and get my annual Joe's fix 🍕). If you're organizing something and looking for a speaker or facilitator, let’s talk.
This Week's 5 Links
In case you missed it (you probably didn't) — Shein bought "radical transparency" fashion brand Everlane this week in a deal brokered by private equity. It's a move that more than one LinkedIn commentator called a "gut punch" for how it so perfectly crystallizes the colliding forces of this particular moment with the kind of cruel irony that’s come to characterize 2026. There are enough hot takes to fill 10 newsletters; I appreciated this one from Elizabeth Segran (who's been reporting on Everlane since the early days) for its historical perspective and cultural commentary. Honorable mention goes to the responses from fellow ethical DTC entrepreneurs Shilpa Shah (Cuyana) and Maxine Bedat (Zady); Lutz Walter for brilliant macroeconomic analysis; and Shivam Gusain, who makes the counterargument that maybe we should actually be thanking Shein. (10 minutes)
Consider this your companion read to the link above. Author and journalist Clare Press interviewed both the Everlane and Allbirds founders at their peaks, believed what they told her and is now reckoning with what their collapse means for the broader sustainable fashion movement (which also suffered the loss/restructures of Remake, Fashion Revolution and Centre for Sustainable Fashion this year). “Accept it: sustainability is not hot right now,” she writes. “The movement needs to get back to basics.” (6 minutes)
The "consumers say one thing and do another" complaint just got a bit less convincing. New NYU Stern data shows sustainability-marketed CPG products growing 4.9x faster than conventional products, but also a decline in consumers feeling that brands are engaging with them on sustainability. The culprit isn't hard to identify — we all know new regulations and political risk have pushed more and more brands into “greenhushing” territory — but this study puts some numbers on the cost of that silence. (6 minutes)
I haven’t been able to stop thinking about this Rebecca Solnit essay on change — not the gradual kind, but the violent, disorienting kind. Weaving the metaphor of a caterpillar’s metamorphosis into examples ripped from the headlines, she reframes this particular moment in history as a transformation that isn’t divorced from nature, but is part of nature itself. (15 minutes)
Now for some encouraging news! Since May 1st, my daily commute in Amsterdam has been burger-ad-free. 🤩 This month, the city became the world's first capital to ban public advertising for meat and fossil fuel products. Will removing the visual nudge actually change behavior? Researchers are optimistic. (4 minutes)
Impact Interview
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In this profile, Margaret shares a formative experience connecting climate and equity, the fellowship that launched her impact career and the skill she finds drives action.
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Impact Jobs
A few highlights from this week’s curation:
- B Lab UK — Freelance Communications Specialist (Remote)
- Dior — Assistant CSR Project Manager, Intern (French-speaking, Paris)
- Google — AI for Social Good Program Manager (Various Locations, U.S.)
- Nintendo — Sustainability Specialist (Redmond, Washington, U.S.)
- WWF — Specialist, Employee Engagement (Remote)
Quick Hits
😬 Most clicked from the last issue… He Did in 12 Days What We Couldn't Do in 40 Years — Jonathan Frost on LinkedIn. You all took note of this tongue-in-cheek tribute to "the most efficient degrowth activist in history".
📣 Planning your next career move in impact? CEA's free 4-day bootcamp helps experienced professionals get clarity on where their skills are most needed. 150+ graduates. Apply by May 26th.*
👯 In the Reconsidered LinkedIn Group, members are sharing labor regulation webinars, climate action courses and webinar series for nonprofit skills. Join over 22k+ impact professionals here.
*All posts marked with an asterisk and 📣 this emoji 📣 were sponsored by our partners — thank you for supporting our work! If you're interested in amplifying your job or initiative to our community, you can explore our sponsorship offerings here.