Hey there change agents, I’ve noticed that greenwashing headlines have started to feel a little predictable. Company makes a big environmental claim, someone calls it out, reputation takes a hit. So when a case lands that's a bit more nuanced than that, it’s worth calling out. Last year, Apple was sued over its "carbon neutral" Apple Watch marketing by buyers who believed the carbon credits behind the claim didn't add up. Last month, a U.S. district judge dismissed the case, finding Apple had...
20 days ago • 5 min read
Hey there change agents 👋 A few weeks ago, my social media feeds turned into a 2016 time capsule. Somewhere between the throwback photos and thoughtful reflections, I started thinking about how much has shifted over the past decade — for me personally, but also for the practice of sustainable business. That curiosity turned into one of our most engaged Change Hub dialogues yet. Last week, we took it back to Tensie Whelan and Carly Fink's The Comprehensive Business Case for Sustainability — a...
about 1 month ago • 5 min read
Hey there change agents 👋 Though I’m not a big football fan, I’m always curious to have a scroll through the latest Super Bowl ads. Because they’re never *just* ads; they’re a cultural snapshot, a barometer of what brands think is resonant and worth amplifying right now. Just a few years ago, the list was full of courageous, thought-provoking spots positioning brands around the social and environmental causes of our time: equality, climate, LGBTQ+ issues. Yeah, they were still ads. But they...
about 2 months ago • 5 min read
Hello friends 👋 The last few weeks have felt heavy. Even after nine years of writing this newsletter — and too many similar weeks — it still feels important to say that out loud. One thing I read this week that’s helped is Emily Atkin’s latest HEATED essay (see today’s 5 Links) where she put into words so much of what I’ve been struggling to articulate — the tension between the horrors unfolding right now and the long, grinding work of sustainability and social impact. I appreciated her list...
2 months ago • 6 min read
Hello friends 👋 I’m writing this first newsletter of 2026 while listening to a DJ mix I return to at least once a month. It’s from a Mister Sunday session at Gowanus Grove in Brooklyn back in September 2013 — still one of the best parties I’ve ever been to (pretty sure I can hear myself among all the hoots and hollers). This track is my go-to on dark winter mornings. It pulls me out of a procrastination spiral when I’m not quite sure how to start work. It gets my toes tapping, my shoulders...
3 months ago • 5 min read
Hey there change agents 👋 Hard to believe this is our last newsletter of 2025! While I was pulling together our annual “Favorite Sustainable Business Links of 2025” list (below) I found myself reflecting on the energy and momentum this year has brought, in a time when not all momentum in the wider world has felt so positive. Baby Isabel arrived in January, bringing a burst of joy that set the tone for everything that followed. Stepping back into work was its own adventure with two little ones...
4 months ago • 8 min read
Hey there change agents 👋 If there were ever a week for appreciation posts, it’s this one — so here’s mine for sustainable business, a field that never stops surprising, stretching and inspiring me. Here are a few things I’m especially grateful for this year 👇 The slow but steady progress hiding behind every “ESG is dead” headline. The people who still believe business can be a force for good — and are acting toward it. The courage it takes to say, “We don’t know yet, but we’re working on...
4 months ago • 5 min read
Hello friends, Next month marks nine years since I took the plunge into independent consulting — a leap that was equal parts exhilarating, terrifying and necessary. Lately, I’m noticing more and more people standing exactly where I once stood — some by choice, some by circumstance and many navigating that messy, complicated in-between. No matter how you got here, the questions tend to be the same: How do I stand out in a crowded space? How do I talk about what I do in a way that feels true to...
5 months ago • 5 min read
Hello friends, Happy Halloween! Whether you’re wrangling costumes, sneaking candy from your kids’ stash (who me?) or just enjoying the change in season, I hope you’re finding a bit of spooky magic in the mix. Here at Reconsidered, we’ve been brewing up a little magic of our own — mixing equal parts reflection, community brainstorming and experimentation to reimagine how we support sustainable business leaders through our Change Hub membership community. And now, we’re excited to introduce a...
5 months ago • 6 min read